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Water Damage - Calling the Professionals

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11315 Sunrise Gold Circle
Rancho Cordova, CA 95742

866-722-7876 (Toll Free)
916-354-9743 (Business)

Fax: 916-647-0999



The Argument for Calling in the Professionals

"The insurance industry is seeking timely, quality work performed at a reasonable price by professionals who specialize in the areas of water, smoke, fire, trauma, vandalism, and storm damage."

In today's business environment, many companies look to increase revenue by providing additional services. This holds true for companies that perform general cleaning services, remodeling, or handyman services. These companies often appeal to homeowners or businesses to perform disaster restoration services.

However, disaster restoration is much more complicated than just removing normal soil from structure, furniture, and contents. Home remodeling firms that simply tear out and replace damaged or outdated structure and fixtures are overwhelmed when faced with water and smoke damaged structural components that need restoration. The key word to remember is restoration. These companies may proceed as normal and tear out salvageable structure because that is what they know. They may discard cleanable contents because they do not understand how to restore them.


The complexities posed by smoke and water damage are often not understood by the average maid service or handyman. They think they can do it for less, when they really do not understand the variables involved. Once involved in a loss and the scope of work becomes apparent, quality or cost may suffer.

You and your staff work extremely hard to develop high quality service programs for your customers. Are you better served by having a general-purpose cleaner respond to mitigation claims or by having a specially-trained and certified professional provide service? Clearly, a professional will better reflect the high standards of your organization.

The definition of restoration is to return a structure and its contents to a pre-loss condition. Restoration does not imply replacement. Restoration really means that contents and structure are brought back to pre-loss condition for less than replacement cost or Actual Cash Value (ACV). In many cases, it may be left in better than pre-loss condition. A homeowner who returns to their home to find it in better condition than before a loss is likely to refer the companies involved in the restoration process.

Professional restoration specialists are just that, specialists. They concentrate on returning both the dwelling and content to pre-loss condition quickly and cost effectively.

Professional restoration companies must be experts in cleaning all contaminated contents and structure. They must understand how to deal with all types of losses regardless of how the damage occurred. With many different types of surfaces to clean, it takes a trained and qualified restoration professional to distinguish the cleaning process that each of these surfaces require and to accomplish appropriate restoration.


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Your clients are not well served by having a company that dabbles part-time in property restoration such as a carpet cleaner or handyman. Although they appear to save your company a few dollars through a lower bid, these improperly trained and unqualified individuals can cause more problems than they solve. In many situations, if an item is handled improperly, it may become impossible to restore the piece. The insured will often call your insurance company and complain about the quality of the work or the amount of damage to their home and valuables. Worse yet they may spend additional time out of their home and incur secondary damage in the form of delaminating carpets, warped hardwood floors, or mold growth. It is greatly preferable to have an insured who will tell friends how a restoration company saved a family heirloom versus one who complains about how their carpet cleaner allowed a musty smell to develop after a dishwasher overflow.

The insurance industry is seeking timely, quality work performed at a reasonable price by professionals who specialize in the areas of water, smoke, fire, trauma, vandalism, and storm damage. These professionals can empathize with the insured and service the claim from the initial call through any emergency-type service required to the completion of mitigation. This attitude demands a twenty-four hour a day commitment, a ready, trained and caring certified staff, and the proper equipment and modern methods to service any emergency loss.

A Professional Restoration company keeps your customer retention in mind and realizes that processing a loss quickly and efficiently is the best way to reduce costs to your company and to reduce inconvenience to the property owner. They understand that saving a hardwood floor is greatly preferable to tearing it out and replacing it. They know saving the floor is substantially more cost effective. They know that in many cases carpet and pad can be dried in place and left cleaner than before a loss thus saving the labor cost of removal and replacement. They have the experience to clean and restore a section of drywall saving the mess and time of replacing the wall. They monitor the restoration process and only keep equipment onsite as long as necessary. They also know when the only feasible means of mitigation is replacement and don't waste time or effort trying to save the item.

Professional Restoration firms are equipped to provide computerized line item estimates using industry standard software. This enables them to process claims quickly and efficiently. These firms are aware of the most current technologies and methods available to reduce property claims costs. All these factors help keep your claim loss ratio low.

Professional Restoration firms like PuroClean Home Rescue complete on-going training and development offered through professional training organizations. They maintain current industry certifications and subscribe to educational restoration magazines and journals. They are members of regional and national organizations, and attend conventions, seminars, and trade shows all geared to further their knowledge and skill in the restoration process. These efforts illustrate their commitment to being prepared when a loss occurs and enable them to better serve the insurance industry as a well qualified professional business firm. The knowledge that they possess and continue to acquire will keep them on the cutting edge of the disaster restoration business.

Value rarely comes with the cheapest price tag.

"Quality is never an accident, it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."


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Reproduction of the material is prohibited without prior permission.

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